fire music presents:

the FIRE

ARTIST  
DEVELOPMENT PROGRAM

SUCCESSFUL CAREERS START EARLY

TALENT INCUBATOR FOR FUTURE ARTISTS & MUSIC ENTREPRENEURS

The F.A.D.P. is a one of a kind opportunity for aspiring artists to find guidance and develop their skills with professionals that understand the industry and can help them be ready for a career in the entertainment business.

 

BUILD A SUCCESSFUL CAREER WITH A STEP-BY-STEP ACTION PLAN CUSTOMISED FOR YOU✓

DEVELOP YOUR TALENT AND SKILLS WITH PROFESSIONAL INDUSTRY MENTORS ✓

ATTRACT THE RIGHT COLLABORATORS, PARTNERS & INDUSTRY OPPORTUNITIES ✓

STOP WASTING TIME & MONEY ON GUESSWORK OR DEPENDING ON ‘LUCK’ ✓

ARTISTS WE HAVE WORKED WITH

CONGRATS! @SaraPetrovski debuting in the Australian SCHOOL OF ROCK musical!

CONGRATS! @Mi-Kaisha on her first NYC performance and getting accepted to the Clive Davis Institute of Recorded Music!

CONGRATS! @TheModernGlitch on the release of their Live EP + opening for 5SOS!

CONGRATS! @AngusDawson on securing a booking & distribution deal + opening for Broods!

CONGRATS! @Isahia on securing a Sony Music deal + representing Australia in Eurovision!

the dilemma

STARTING A CAREER IN MUSIC WITH THE RIGHT FOOT FORWARD IS NEVER EASY!

 

WHERE TO START

OTHER THAN YOUR MUSIC CLASSES, LOCAL TALENT COMPETITIONS OR REALITY TV SHOWS, THERE REALLY ISN’T A CLEAR PATHWAY FOR YOUNG STARTING ARTISTS TO BEGIN THEIR CAREERS. WHERE DO I GO IF I WANT TO TURN THIS HOBBY INTO A PROFESSION?

WHO TO WORK WITH

CHOOSING WHICH MUSIC PROFESSIONALS TO WORK WITH IS NO DIFFERENT THAN CHOOSING A MEDICAL SPECIALIST, “YOU DON’T GO TO A BRAIN SURGEON TO FIX YOUR KNEE”. NOT ANYONE WILL DO, SO HOW DO YOU CHOOSE THE RIGHT SPECIALISTS TO WORK WITH WHEN IT COMES TO THE DIFFERENT AREAS OF YOUR MUSIC CAREER?

MORE THAN JUST TALENT 

TALENT IN ITSELF WON’T DO. COMPETITION IS FIERCE AND ONLY THE ARTISTS WHO DEVELOP A POWERFUL BRAND AND MASTERY OF THEIR SKILLS MAKE IT TO THE TOP.  HOW DO YOU PUT YOUR TALENT TO THE TEST AND MAKE SURE YOU LEARN ALL THE OTHER SKILLS YOU’LL NEED TO SUCCEED?

MISTAKES ARE EXPENSIVE

ARTISTS TEND TO RUSH INTO PRODUCTION AND RELEASING  MUSIC BEFORE THEY HAVE EVEN HAD A CHANCE TO FIGURE THEIR STYLE, DEVELOP A BRAND AND NAIL THEIR UNIQUE MARKET PROPOSITION. AND SO, THEY END UP WASTING TENS OF THOUSANDS OF DOLLARS ON “TRIAL AND ERROR” TRYING TO FIGURE OUT WHAT TO DO NEXT.

Who should I record and work with? How do I know if my music is good and if I’m spending my time and money in the right things?  What do I do after I record my music? How do I promote my music? How do I build more loyal fans? How do I get that support slot in a tour or a festival? How can I get shows? How do I get media support? How do I get a Label or Management companies to pay attention?  

 

The concept behind our ARTIST DEVELOPMENT PROGRAM was born out of two important questions:

After a person discovers they want to develop a career further in music and entertainment…Where do they go next?

What is out there that can offer a talented artist a step-by-step pathway into developing their career further? 

91% of all musicians fail. 

We’re not making this up, it’s statistics.

So how do you prevent yourself from falling into that 91%? How do you build your skills and create an amazing product and brand that everyone wants to listen and share?

You have to build leverage.

If you want to know more about what this is, we recommend you check out our ‘Breaking Into The Music Industry Web-Sessions’ where we talk in detail about Leverage.

but how do

you develop?

The development process is essential for all artists, regardless of your genre and style. Bands, Singers, Songwriters, Performers, Writers and Composers all need proper guidance and time to curate their work and profile to gain the attention of the labels and fans alike.

**DID YOU KNOW**: these are just some of the many artists that underwent artist development in their career: 

Lorde, Dave Mathews Band, Guns ‘n’ Roses, Radiohead, Justin Timberlake, Marvin Gaye, Michael Jackson… even the Beatles.

Our thought process was simple:

managers, record labels and agents won’t come to party until you create an attractive brand & multimedia product that is unique and exciting…

  

How do you do that without that guidance, support and development of a record label? 

Why can’t musicians get that personalised guidance without being locked into years of management or label contracts? 

• Why isn’t there professional long-term mentorship for musicians to help them build their careers instead of hoping to get a ‘break’ or a ‘chance’ from a stranger?  

Well, now there is! 

OUR METHOD

Over 15 years of working with multiple artists and labels on successful campaigns, we have developed a methodology that takes the artist though the same process a label would, to create a complete step-by-step plan of action to launch and grow an act. We call this the 5 STEP FIRE METHOD. Each step is designed to take the artist through an essential stage of their development in order to succeed!

Real Focus

No Time For BS! We get straight into it. No sugarcoating. You get direct answers and direction. That’s how we roll…
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Real Management

Online courses and video tips are nice, but it’s never enough. We understand that artist development is like pro-active coaching, so our managers and mentors work with each individual artist giving them career management advice and strategy.

Real Career

Music is art, but it’s also a business.  We assist each artist in understanding what it takes to build a sustainable career with the right training, tools and mindset.

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The Power of Community

We focus heavily on networking and building a creative community that can benefit everyone. We use that same power to create synergetic marketing opportunities that keep costs down and build everyone’s brand up.

Real Mentors

Not just a pre-recorded video of people telling you great war stories and tips, but actual hands-on mentoring and real spaces to learn with people that have done the yards.

Real Development

We believe that REAL ARTISTS know how to create incredible music on their own, and don’t depend on others to “be good”. We focus on teaching you the skills to create great unique and exciting art on your own.

Real Opportunities

Our community strives for your growth and success. We curate events, tours and other opportunities for artists to get experience and grow their exposure.

What you get

Immersive Development Workshops

Full-day immersive development training days with professional mentors in all areas of artistry.

(As part of the efforts to keep the Covid19 under control, the Full Day Immersive training days will be delivered as 2 x 4hr day online live streams.) 

1 on 1 Artist Management Session

A personalised one on one session with a professional artist manager to go over your personal strategy. 

Career Strategy Plan

A comprehensive & customised step-by-step artist brand and 12 month career plan.  

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Production

The opportunity to produce your next single with an experienced professional producer.

Live Performance Opportunities

Access to live performances opportunities through music gigs, events & showcases.

Joint Marketing & Promotion

Marketing opportunities through our communities’  joint promotional activities to help you reach more fans. 

Publishing & Distribution

Assistance in managing and distributing your music globally.

Social Media Content

Opportunities to create effective social media content to engage with your fanbase and build your audience.

Online Branding

Guidance and services to develop your online brand, including website and social media profile revamps.

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Music Business Resources

A series of valuable easy to use templates and resources to bring your music project to a professional level.

Artist Community & Networking Group

Access to our invaluable community of musicians who share their success, network and are ready to collaborate, creating more opportunities to expand your music to new audiences.

E-Learning Platform

A powerful web-platform supercharged with our online training program to help you continue your growth at your own time and pace.

Crowdfunding & Grants Plan

Access to our comprehensive How-To guide to apply for grants and create an effective crowdfunding campaign to launch your project.

Artist & Label Services Discounts

Thousands of dollars in exclusive discounts for artist/label services with top industry professionals for: audio production, mixing, mastering, video production, online marketing, PR, Distribution & more…

Industry Directory

A priceless industry directory to help you activate your professional network + smart templates to pitch your projects to new partners and investors. 

how we Work

The FADP is an INVITATION-ONLY program. You must audition to participate and our intake only happens a limited number of times a year. Please select your city and find out when and where our next auditions are taking place!

FREQUENTLY asked questions

WHAT IS ARTIST DEVELOPMENT ?

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Development is the next step: Helping the artist mature their skills, find their artistic concept, and build their unique brand.

Record Labels used to invest time and money into developing artists from a very early stage. That doesn’t happen as often anymore and it’s mostly in the hands of the band or musicians to find their own path and build the beginnings of their career. You can read more about the History of Artist Development here.

Overall, there are many great vocal, music and dance schools that can help you master your talent as a singer, musician or dancer; but how do you take the NEXT steps forward towards developing as a professional artist?

You may find courses and workshops that give you some general guidance, but nothing specifically catered to help you, individually, to reach your potential.

  • How do I audition or showcase my band or music to Industry?
  • What are the Record Labels looking for?
  • What are the Publishing Companies looking for?
  • What is the Radio and Media looking for?
  • How do I improve and become appealing as an artist?
  • How do I build my fanbase and network? 
  • Where do I go to record and who are the best professionals to work with for my particular project?
  • How do I write a great record?
  • How do I create longevity in my career?

Talent Development is rarely something you can find in a book or discover in a 4 hour, weekend or even week-long workshop. True Talent Development is a journey where the artist discovers, nurtures and grows their creativity and art-form with the constant guidance and encouragement from mentors who connect and understand the artist and the Industry. This applies to all disciplines of art: performance, music, acting, writing…

WHY A DEVELOPMENT PROGRAM ?

finding the right producer for my project and music

We created a program where artists can learn:

How to increase their skills to a professional level, how to make their art appeal to their audience, how to audition and promote their work, how to engage and build fans, how to perform, tour, network, manage themselves, produce high quality art, appeal to broad audiences, curate their art, evolve, reach out and engage media, and ultimately…build a career. All of this with the help of professionals in the industry that can guide them each step of the way.

The Fire Artist Development Program provides unparalleled instruction by top industry professionals who have worked with some of the world’s biggest stars in the country and internationally. This access to the specialists on the business side of the industry allows incredible opportunities for participants to train with the very best, be inspired and network.

We are confident when we say that there is nothing like the Fire Artist Development Program out there. It offers the artist a truly involved experience that ignites and distinguishes true talent from the rest and works on a personal level to see the person develop to their full potential. 

The program offers talented performers the unique opportunity to connect, train, network and be mentored by some of the country’s top professionals.

The program features intensive coaching sessions, training and the opportunity to showcase your talent in a year-long program that guarantees a journey of growth and not a quick fix.

Our specialist team of mentors is formed by A&R professionals, songwriters, marketers, performers, producers, promoters, publishers, staging and sound engineers, advisors and agents to equip our artists and songwriters with the necessary tools to reach their full potential.

MORE ABOUT THE PROGRAM

A JOURNEY

Our most important premise is that we understand that talent development is a journey and not a magic pill of theory that can be explained in a few hours or a few days. That is why the Fire Artist Development Program is an ongoing process.

The program runs yearly where the artist will have a monthly training & development workshop with different experts.  This ensures us, and the artist, that there is a personal assessment and follow-up throughout their training and a path into professionalism.

TIERS

Each artist will be given a personal assessment to determine their current level of skill and necessary training. It also allows us to have a clearer understanding of how to help that artist in their development and which aspects they need assistance with.

The program is built into tiers to determine the skill and development level of each artist individually. This helps us assure that each artist has a proper training and guidance based on where they are with their skills and their development journey.

Artists may advance to higher tiers of training and development depending on their increase in skills and achievements accomplished throughout the year.

IS THERE A COST ?

Short answer is: Yes

This has been an important aspect for us when creating the program. In order to provide you with the top quality resources, space, services and experienced industry mentors to guide you in this journey, we need to book them. Our goal is to give artists the adequate training and exposure to great industry professionals in each instance of the 12 month program. However, by doing it through our network, the cost of bringing these opportunities to you are significantly cheaper than if you wanted to get access to these services and professionals all on your own. You save tenths of thousands of dollars… literally! 

Make no mistake: when a record label signs you and invests into your development, you still get charged. The difference is that they collect at the end through ‘recoverable investment’, where the bill is immensely higher and you have no control as to what gets spent on.

 We offer different levels of service depending on the level of involvement and training you want. This way you have total control and it’s YOU who is in charge of your career’s future! This makes complete sense to us as a complete way to help unsigned artists access that development at a fraction of a price and get the results they need. We’re extremely proud of this and hope you can see the benefits too. 

The Smartest Investment: You

Have you heard about the “teach a man to fish” refrain? Well this is exactly it!   The reason many successful artists disappear after one or two big hits is because once the support from a label or manager is taken away from them, they don’t really know how to build and sustain their own careers. They depend entirely on others, and that is dangerous. 

We believe that the most rewarding and successful experience for an artist is to develop the skills and resourcefulness to build their own career, under their own terms, and without being controlled by others. In fact, it’s our motto: “Take control of your destiny and set the world on FIRE!” [ the good kind of fire, of course 😉 ]

*Please read our Terms & Conditions for more information. 

CAN YOU APPLY?

Anyone can apply for The Fire Artist Development Program. However, we reserve the right of admission for our Starter and Full program as we have a limited enrolment policy to ensure the exclusively personalised mentorship that our program provides.  

If you choose to apply for our Development Program today, you will be redirected to sign our Application Form and make your first subscription transaction to secure your spot. This application will be reviewed in the next 5 days by our team.

If your application is successful, we will send you a private invitation to audition and assess your level of skill to begin creating your development strategy.   

If your application is rejected, we will issue you a refund for your first deposit and give you some advice on things to improve. You can always re-apply after 6 months if you’ve improved in the areas we advised. 

SKILL-LEVEL AUDITIONS :

Auditions are held privately for each city. If your application is accepted you will receive your exclusive audition date, time and location via email. 

Age Restrictions: You must be 12 years old or above to apply. Some exceptions can be made for younger applicants upon request

 

MORE OPPORTUNITIES FOR MORE MUSICIANS

We understand that each musician needs a different approach, and development is not a one-size-fits-all ‘thing’.
So, we’ve created options to give you the chance to MAKE THINGS HAPPEN with less effort. 

 


DEVELOPMENT PACKAGES


 

All offers above include a minimum subscription commitment requirement

Note other offer restrictions as per symbols above

(*) Offer becomes available after week 26
(**) Offer becomes available after week 42
(ªª) Offer is subject to A&R approval. This means you can submit your work but only material that is deemed ready for release or promotion will be selected by the team.
(š) Basic Landing page includes content limitations. Hosting & Domain renewal not included after subscription ends. 
(¥) Training may occur in bundles
(∞) Commissions apply

For more information check our T&Cs 

 

VALUE YOU GET

• Development Workshops  ✓ VALUED AT  $3,600  

1 on 1 Artist Management Sessions  ✓ VALUED AT  $2,200  

• Artist Career Strategy Plan  ✓ VALUED AT  $1,500  

Music Business Resources  ✓ VALUED AT  $3,000  

• Artist Community & Networking Group  ✓ VALUED AT  $500  

• E-Learning Platform  ✓ VALUED AT  $1,700  

• Crowdfunding & Grants Plan ✓ VALUED AT  $3,000  

Artist & Label Services Discounts  ✓  VALUED AT  $2,000 

• Industry Directory ✓  VALUED AT  $150 

• Single Production ✓  VALUED AT  $2,000 

 Professional Content Shoot ✓  VALUED AT  $1,400 

• Social Media Content Production ✓  VALUED AT  $1,000

• Joint Marketing Campaign ✓  VALUED AT  $4,500 

• Publishing & Distribution Services ✓  VALUED AT  $650 

• Fan Engagement Campaign ✓  VALUED AT  $750  

• Fan Engagement Campaign ✓  VALUED AT  $1,150 

ACCESS TO ALL THESE BENEFITS ON YOUR OWN WOULD COST YOU CLOSE TO $29,100. OUR PROGRAM INCLUDES THEM ALL AND AT A FRACTION OF THE INVESTMENT.

our OFFER

ONLY  

Starter Plan $5,200 +GST  P/P

OR A WEEKLY PAYMENT PLAN OF

$100 +GST

Full Plan $7,800 +GST  P/P

OR A WEEKLY PAYMENT PLAN OF

$150 +GST

*BAND PACKAGES ARE ALSO AVAILABLE*

YOUR DEVELOPMENT PLAN

  • HOW TO CREATE A CAREER PLAN ✓

  • HOW TO PROMOTE YOUR MUSIC ON SOCIAL MEDIA ✓

  • HOW TO BUILD MORE LOYAL FANS ✓

  • HOW TO GET MORE STREAMS ✓

  • HOW TO GAIN MEDIA ATTENTION ✓

  • HOW TO APPROACH INVESTORS & PARTNERS ✓

  • HOW TO GENERATE SALES ✓

  • HOW TO GET MORE SHOWS ✓

  • HOW TO CREATE MORE ENGAGING CONTENT ✓

  • HOW TO MAKE THE COMPETITION OBSOLETE ✓

  • HOW TO BUILD A SUSTAINABLE MUSIC CAREER ✓

  • HOW TO ATTRACT MANAGERS & LABELS ✓ 

  • HOW TO LAUNCH AN ALBUM SUCCESSFULLY ✓

presented by

RICO SOTO

FOUNDER

  • Award winning entrepreneur

  • Music industry business consultant for music and technology.  

  • Director of the Australasian Blockchain Music Association

  • Founder of the Fire Artist Development Program

  • Music Conference panelist, author and international songwriting and talent competition judge

Throughout his 15 plus years in the music business, Rico has had the privilege of working on projects involving renowned artists such as: INXS, Madden Brothers, Nervo, Isaiah Firebrace, McCalister Kemp, The Voice Australia, X Factor Australia, Will Pugh (Cartel), Reese Mastin, KC Porter (Producer), Chris Isaak, Mikaila Delgado (Yours Truly), Jakob Delgado (InStereo), Daniel Betancourt, Jorge Luis Del Hierro, to name a few. 

ALL MEMBERS OF OUR MASTER PLAN PROGRAM WILL ALSO HAVE ACCESS TO OUR iLABEL PLATFORM FOR 12 MONTHS. iLABEL IS A REVOLUTIONARY DIGITAL RECORD LABEL FOR INDEPENDENT MUSICIANS GLOBALLY WHICH INCLUDES DISTRIBUTION AND PITCHING TO ALL MAJOR MUSIC PLATFORMS AND MUSIC MEDIA + ACCESS TO OTHER AMAZING OPORTUNITIES FOR ARTISTS. 

 changing the worLd with music…

really!

 

Not only is our mission to change the world by giving equal opportunities to unsigned independent musicians, but we are also a member of the B1G1 Sustainable Development Goals initiative, and 1% of all our profits go to help these global goals.  Read more!

 

From Our ALUMNI

“I gained a huge amount of confidence in my performance and sound. I have learned many valuable skills that will help me become a professional musician and continue to grow in my career. Also valuable Industry knowledge, performance skills, online marketing and self promotion.”

Rian Renolds

Artist

“My writing is better, my music skills are better, my communication with others is better. I learned about Social media, constructing a good Bio, Stage technical knowledge, and more valuable stuff I can use in my career!”

Tylah Winyard - Tylah Rose

Artist

“Through my work with Fire Entertainment I have learned the importance of defining your audience , developed a consistent sound throughout my music, and discovered new ways of engaging with my audience through social media. These are all important to me because they are imperative to moving forward and growing an audience. I definitely recommend it!  The biggest benefits I saw was being able to work though every stage of my music and product so that I could build a plan in an effective way.”

Jazmine Gorri - JZMN JYN

Artist

“I feel that my songwriting has improved a lot. Through working with Fire I have found a way to make my music more digestible and catchy. My stage presence is probably the aspect of my work that has improved the most. Overall I feel that my confidence has improved and performance has improved. Before the program I figured that producing mediocre content was alright as long as people were seeing my improvement and changes in my music. However, now I realise its very important to have a focused goal… I’ve been working on my next album and I’m very excited about the progress I’ve made. I can’t wait for the final product.”

Malaika Green

Artist

apply here!

BECAUSE WE ONLY HAVE A LIMITED NUMBER OF SPOTS AVAILABLE PER SEASON, YOU MUST AUDITION TO JOIN OUR ARTIST DEVELOPMENT PROGRAM. DON’T STRESS, THE AUDITION IS EASY,  ALL WE NEED IS A VIDEO (PHONE VIDEO IS MORE THAN ENOUGH) OF YOU PERFORMING. LET’S GET STARTED…

“A man of ordinary talent will always be ordinary, but a man of superior talent will go to pieces if he remains forever in the same place.”

Wolfgang Amadeus Mozart

Musician, Composer