MASTERPLAN –
Artist Career
Accelerator Program
Personal Business Coaching and Artist Management Strategy for independent emerging artists.
This will help you
Prepare
Plan
Produce
Promote
Perform
Partnerships
WHAT IS THE Masterplan?
The Master Plan is a complete Music Business Strategy experience to help independent musicians build a music career successfully. Think of it as a Personal Business Coaching for your music career with the guidance of experienced Artist Managers to help you figure out a complete step-by-step plan for you.
It is a 10-week intensive artist-management coaching program where we will review your entire strategy and help you put together an action plan to execute.
This is not development or training like you would get in our Development Program, but a complete “look under the hood” to let you know what you need to strengthen and where you could improve in your music, brand and promo to get better results.
If you need a manager’s guidance to grow your career, this is it. Watch this video to learn more.
Do I need one?
SOLVING BIG PROBLEMS
%
of all musicians fail
%
release music without a plan (no, luck is not a plan)
new songs get released every day on Spotify alone
The Dilemma
STARTING A CAREER IN MUSIC WITH THE RIGHT FOOT FORWARD IS NEVER EASY!
The Big QUestions After recording
How do I know if my music is good and if I’m spending my time and money in the right areas? What do I do after I record my music? How do I promote it? How do I build a loyal fanbase? How do I tour or play at festivals? How do I get media support? How do I get a Label or Management companies to pay attention and investment?
Who to work with
Choosing which music professionals to work with is no different than choosing a medical specialist, “you don’t go to a brain surgeon to fix your knee”. Not anyone will do, so how do you choose the right specialists to work with when it comes to the different areas of your music career?
MORE THAN JUST TALENT
The most succesful 21st Century artists need more than just good music, they need to be able to keep their fans connected and wanting more. Great quality engaging content can be hard to come by without a content strategy and well-defined branding & message. It can also be very expensive if you don’t know what you’re doing. Artists work with the right team to master this areas and put out unique powerful content everyone loves.
Mistakes are expensive
Artists tend to rush into production and releasing music before they have even had a chance to figure out their style, develop a brand and nail their unique market proposition. And so, they end up wasting tens of thousands of dollars on “trial and error” trying to figure out what to do next.
The Big QUestions After recording
How do I know if my music is good and if I’m spending my time and money in the right areas? What do I do after I record my music? How do I promote it? How do I build a loyal fanbase? How do I tour or play at festivals? How do I get media support? How do I get a Label or Management companies to pay attention and investment?
Who to work with
Choosing which music professionals to work with is no different than choosing a medical specialist, “you don’t go to a brain surgeon to fix your knee”. Not anyone will do, so how do you choose the right specialists to work with when it comes to the different areas of your music career?
MORE THAN JUST TALENT
The most succesful 21st Century artists need more than just good music, they need to be able to keep their fans connected and wanting more. Great quality engaging content can be hard to come by without a content strategy and well-defined branding & message. It can also be very expensive if you don’t know what you’re doing. Artists work with the right team to master this areas and put out unique powerful content everyone loves.
Mistakes are expensive
Artists tend to rush into production and releasing music before they have even had a chance to figure out their style, develop a brand and nail their unique market proposition. And so, they end up wasting tens of thousands of dollars on “trial and error” trying to figure out what to do next.
Our Process
Over 15 years of working with multiple artists and labels on successful campaigns, we have developed a methodology that takes the artist through the same process a label would, to create a complete step-by-step plan of action to launch and grow an act.
We help you work out your artistic branding, your music product and marketing/business strategy with complete guidance from experience mentors. You will receive personalised advice for your project – unlike online courses and quick workshops that are usually generic and broad.
Areas the Master Plan covers
Direction
Branding
Product
Audience
Competition
Assets
Creative Concept
Content
marketing & Promo
Funding
Partnerships
From our Clients
Malaika
Had written an EP but didn’t get much traction on it. She needed help defining her brand and angle. After working with us she has redefined her core brand value and she’s getting a lot more attention by fans, a clearer message, a clearer sound, more gigs, and actually getting contacted to perform, rather than chasing gigs as she used to.
Kye Keen
Spent thousands on a tertiary music degree but not much career progress. Going through our methodology he’s been able to define his pitch, bring in a powerful team of collaborators, prepare an EP with a very distinctive sound, work with top industry producers, drive a successful crowdfunding campaign and EP Launch with media attention.
Jsmyn Jyn
Had been producing with 4 different producers. Never could find the right sound she was looking for. Tried some promo and PR but no results. Working together she managed to record an EP with the exact sound and best professionals, plus establish an A&R record label connection.
Angus
Had been doing regular gigs in his hometown and performances in WAM fest, but not much traction outside there or any radio play. We worked with him refining his sound, his content and focusing on partnerships. During that time he achieved: radio rotation including Triple J, opening for international artists, top Spotify & Apple playlist aggregation, consistent streaming revenue, signed to an international distributor, signed to a booking agency, industry attention, label collaborations, released a track in collaboration with a major artist, 2 festival performances.
Let’s Start!
Apply to join!
You must apply for our Master Plan.