rico soto
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BIO
Rico Soto is an Artist Development & Talent Manager who works with children with exceptional talent and their families to assist them in developing their careers to succeed in the entertainment industry.
Rico believes the most successful and fulfilled artists are the ones who develop their artistic and business skills, and take control of their own careers rather than submitting to the old record label models form the past.
Throughout his 15 plus years in the music business, Rico has had the privilege of working on projects involving renowned artists such as: INXS, Madden Brothers, Nervo, Isaiah Firebrace, McCalister Kemp, The Voice Australia, X Factor Australia, Reese Mastin, KC Porter, Chris Isaak, Daniel Betancourt, Jorge Luis Del Hierro, to name a few.
Rico is an award winning entrepreneur and a music industry business consultant for music and technology. He is also the Director of the Australasian Blockchain Music Association, founder of the Fire Artist Development Program, Bigsound Music Conference panelist, published author in multiple main music media publications, part of the judging panel for multiple international songwriting and talent competitions, as well as an awarded singer/songwriter and performer with a #1 single in the south american music market.
MILESTONES
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Founder and Managing Director of Fire Entertainment: a Management and Development Company for talent and creative projects founded in 2014.
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Director of the Australasian Blockchain Music Association since February 2018.
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Producer of The Creative Network in alliance with JMC Academy
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Founder of Wildfire Music Lounge – Australia project
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Active judge in the Songs Alive Australia international song competition since 2012
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Creator of the Fire Artist Development Program for young emerging talent.
- FIRE ARTIST DEVELOPMENT PROJECT
- FIRE MANAGEMENT / FIRE MUSIC
- AUSTRALASIAN BLOCKCHAIN MUSIC ASSOCIATION
- FIRE ONLINE – CREATIVE DIGITAL MARKETING
- IGNITE CREATIVE DEVELOPMENT CONSULTING
- FUSION – CONTENT CREATION
- THE CREATIVE NETWORK
- WILDFIRE LOUNGE
LIVE APPEARANCES
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BIGSOUND MUSIC CONFERENCE PANEL 2018
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SPEAKER: IGNITE MUSIC Q&A EVENTS: 2014 – 2019
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KEYONE SPEAKER: BREAKING INTO THE MUSIC INDUSTRY EVENT- NORTH SHORE SCHOOL EVENT 2016
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JUDGING PANEL: THE SONG COMP – SONGS ALIVE AUSTRALIA! 2014-2019
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JUDGING PANEL: FASTTRACK NATIONAL TALENT COMPETITIONS
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MC: THE CREATIVE NETWORK NATIONAL EVENTS (JMC ACADEMY): 2017-2018
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TELETHON 2004 – ECUADOR
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EN VIVO DESDE EL VOLCAN “LIVE FROM THE VOCANO” : MUSIC FESTIVAL 2004
SCOPE
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KEYNOTES
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WEBINARS
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PODCAST HOST
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PODCAST GUEST
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EDITORIALS
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WORKSHOPS
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STRATEGY CONSULTANCY
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BRAND CONSULTANCY
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MARKETING CONSULTANCY
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PRODUCT CONSULTANCY
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CREATIVE BUSINESS DEVELOPMENT COACHING
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JUDGING PANELS
- THE NEW GODS: GLOBAL PERSONAL BRAND DEVELOPMENT
- HOW BLOCKCHAIN WILL SAVE MUSIC
- “PARENT MANAGERS”: THE FIRST STEPS OF DEVELOPING CHILDREN WITH TALENT FROM HOME.
- THE RECORD LABELS OF THE FUTURE: A USER-DRIVEN, ON DEMAND, PEER TO PEER DEMOCRACY.
- THE FUTURE OF MUSIC: THE DAWN OF THE MUSIC-ENTREPRENEUR
- ARTIST DEVELOPMENT: WHAT THAT MEAN IN THE 21ST CENTURY
TESTIMONIALS
“I gained a huge amount of confidence in my performance and sound. I have learned many valuable skills that will help me become a professional musician and continue to grow in my career. Also valuable Industry knowledge, performance skills, online marketing and self promotion.”
“Through my work with Fire Entertainment I have learned the importance of defining your audience , developed a consistant sound through out my music, and discovered new ways of engaging with audience through social media. These are all important to me because they are imperative to moving forward and growing an audience. I definitely recommend it! The biggest benefits I saw was being able to work though every stage of my music and product so that I could build a plan in an effective way.”
“My writing is better, my music skills are better, the communication between others better. I learned about Social media, constructing a good Bio, Stage technical knowledge, and more valuable stuff I can use in my career!“
“I feel that my songwriting has improved a lot. Through working with Fire I have found a way to make my music more digestible and catchy. My stage presence is probably the aspect of my work that has improved the most. Overall I feel that my confidence has improved and performance has improved. Before the program I figured that producing mediocre content was alright as long as people were seeing my improvement and changes in my music. However, now I realise its very imported to have a focused goal… I’ve been working on my next album and I’m very excited about the progress I’ve made. I can’t wait for the final product.“
‘MAKE DESTINY HAPPEN!’
‘CHANGING THE WORLD ALWAYS REQUIRED BREAKING SOME RULES’
’21ST CENTURY CREATIVES MUST BECOME ENTREPRENEURS TO SUCCEED’
media mentions & appearances
