Your art. Your
Creativity. Your future.
About Fire
Entertainment
FIRE is an entertainment company focused on talent and project development, talent management, marketing & events.
Founded in 2014 by Industry professional Rico Soto, Fire’s aim is to understand the modern entertainment industry and reinvent the model to offer artists real opportunities to develop their career. Our vision is to change the industry and nurture real talent, curate new original music, create new art forms, promote innovative projects concepts and support the new generation of international talent.
The Fire
Core Values
Respect Creativity
We aim to listen, work alongside the creatives to understand their work and vision. We aim to be respectful of their journey and ways, understanding we are an essential piece to help them build their dreams.
Set the world
on fire
Everyday, inspire yourself and others. Change the world in every action. Be and celebrate uniqueness. Make each project bigger than a simple job and help discover and nurture the next culture-changers.
Support
Our aim is not to become blind enablers but forces of growth, helping the artists develop and reach their full potential through support, accountability and the necessary resources they need to nurture their talent.
Seek Fulfillment
Happiness is a choice: make everyday fun, enjoy the journey, seek other’s happiness, do things for the right reasons, coach people towards self improvement, and change lives.
Be Real
We don’t sugar coat, honesty with kindness helps us help creatives, providing an optimistic career view with realistic expectations and vision.
Be Memorable
Be friendly and always give your best first and forever-impression, celebrate people, wow everyone, make people happier and better by being around you, Hold yourself and others to high standards. Pay attention to detail and impress people every day; making small gestures that leave big impressions in people’s minds and hearts.
Build the Future
Your future is yours to make, and we believe that each individual must take control of their own destiny. We believe resourcefulness is the biggest skill an individual can learn. We encourage you to be entrepreneurial, find solutions, and work to find a better way. Start by asking “what can I do next”, ” how can I contribute for things to improve even 1% every day”, and build the dream one step at a time.
Respect Creativity
We aim to listen, work alongside the creatives to understand their work and vision. We aim to be respectful of their journey and ways, understanding we are an essential piece to help them build their dreams.
Seek Fulfillment
Happiness is a choice: make everyday fun, enjoy the journey, seek other’s happiness, do things for the right reasons, coach people towards self improvement, and change lives.
Support
Our aim is not to become blind enablers but forces of growth, helping the artists develop and reach their full potential through support, accountability and the necessary resources they need to nurture their talent.
Set the world
on fire
Everyday, inspire yourself and others. Change the world in every action. Be and celebrate uniqueness. Make each project bigger than a simple job and help discover and nurture the next culture-changers.
Be Real
We don’t sugar coat, honesty with kindness helps us help creatives, providing an optimistic career view with realistic expectations and vision.
Build the Future
Your future is yours to make, and we believe that each individual must take control of their own destiny. We believe resourcefulness is the biggest skill an individual can learn. We encourage you to be entrepreneurial, find solutions, and work to find a better way. Start by asking “what can I do next”, ” how can I contribute for things to improve even 1% every day”, and build the dream one step at a time.
Be Memorable
Be friendly and always give your best first and forever-impression, celebrate people, wow everyone, make people happier and better by being around you, Hold yourself and others to high standards. Pay attention to detail and impress people every day; making small gestures that leave big impressions in people’s minds and hearts.
Meet the Team
Welcome to Another year of
the Fire Team
Rico Soto
Founder / Director / Artist Manager
Alex Mengual
Talent & Event Coordinator
Chloe Thompson
Assistant Coordinator
Rhea Lina
Accounts
CHUCK WON
Artist Relationships
Daniel Kasif
Content