Marketing Strategy. PR. Content Cration. Fan/Audience Building. Promotion. Sales & Distribution. Branding. Events. Funding. Online Marketing.


FIRE MARKETING is a subdivision of FIRE Entertainment Pty Ltd, an Australian-based music and entertainment company.

Build awareness and increase reach and sales. FIRE MARKETING exists to offer artists and creative enterpreneurs the channels and tools to 'spread the word' about their art, music and  creative projects.  Our game-plan is to maximize your promotional budget and get your music/project  out  to  as  many  people  (general public or industry professionals) as possible using simple, strategic and effective methods.  FIRE delivers professional strategy and uses extensive networks to promote to commercial, community and alternative media. We like to be efficient,  improve  quality  and  reduce costs; but the real treat is  in the continuous high standard service and support we provide.



Marketing Strategy

To us, the key is in the strategy. We don’t offer out of the box marketing packages when it comes to promotion. Our service consists of understanding the client and working in conjunction with the artist or creator to develop a customized marketing plan that will apply to your brand’s needs and circumstances. We like to work with you in hand-crafting your marketing plan to get the results you need.


Public Relations is essential when building a brand. Connect with mainstream, community, independent and online media. Be part of their events, secure interviews, perform guest appearances, get some press and have your brand build a ‘buzz’ in popular channels with massive traffic. Our PR services connect you with other media and events to give your brand more exposure.

Fan Engagement

A successful project and career is based on loyal fans. “How to reach out to new audiences and keep your fans engaged with your brand” is an essential question when planning your marketing strategy. Our fan engagement services allow you to build a consistent and attractive plan of action to keep your fans coming back for more and see consistent growth in your fan database.

Promotional Material

Cards, posters, merchandise, landing sites, flyers, social channels, or anything else you may need. Our marketing & design services can help you build the adequate promotional material you need to spread the word and generate impact.



Style, look, colour, logo, sound, image and all the relevant items that make a brand original come together under one service of branding. Your branding may say a lot about your product and your project’s vision. Our branding experts can assist in putting together a consistent and strong brand concept for your project.


Guerrilla Marketing

Sometimes big budgets are not the only solution. Guerrilla marketing strategies consists of small yet efficient targeted marketing actions that can help you build awareness and grow your loyal audience without a large spend. “This is how the rebels won the war!”

Media Servicing (TV/Radio/Online/ Press)

Media Servicing consists of placing your music or content into mainstream media and other  independent platforms. Think: TV, radio, blogs, online channels and popular media. Through a carefully constructed framework, FIRE's marketing network can promote your music to worldwide key professionals. We will also provide necessary follow-ups to guarantee that your music gets heard. Music servicing (Radio Plugging), Video servicing (TV Plugging) & Press servicing.

Content Creation

Quality speaks about you more than anything else out there! Creating relevant and attractive content is not easy. We help you put together the best possible content according to your style, audience and budgets to build the interaction with your fans and increase your brand’s popularity. Video, photography, audio, design, or other…

Endorsements, Grants & Fundraising

Finding endorsements or funding is difficult. Our team can help you prepare and submit material for endorsements and grants for you. As well as assisting you find what grants and opportunities are our there for your project. We also offer a comprehensive strategy for fundraising and crowd sourcing projects. We can assist in the setup, preparing the offer and promoting your campaign within your database.

Online Marketing

Thanks to the great reach of the Internet, everything is at your fingertips; yet you need to rise above the noise. Build a cost effective online strategy using the multiple tools available in the world wide web to engage and grow your audience and fan reach. We have an entire branch focused on online solutions called Fire Online that can help you get the best results.

Online Distribution

In order for any branding and promotion to be effective, your product has to be “available” for discovery and purchase. Our online distribution service places your music in all the popular online sales and streaming platforms in order for your fans and clients to find you and buy your product. We also provide administration and registration services with the appropriate associations, so you can focus entirely on being creative.

Production Assessment & Project Management

Creating your ‘product’ (album, web, video, event, tour) can be a complex and time consuming task. Plus, the inexperience and working with the wrong team could cost you more than the value of the product itself. Let us help you find and source the right team of professionals that are going to bring your project to the next level. Our extensive network of producers, engineers, mixers, video directors, photographers, scriptwriters, designers and other relevant professionals will ensure your material is of the highest professional quality. We budget, coordinate, book, connect and manage the entire process for you, so you can focus on the creative aspects of your work. We can also help you with the overall direction and commercial assessment of the project whilst guiding you to a successful result.

Special Activations & Events

Fire created the FIRE Events department to help artists or brands coordinate and run events and touring. Whether it’s a small activation event or a larger scale gathering, we can coordinate all aspects and put together the right team of professionals to make your event a success.